– Covid-19 has resulted in a surge in demand for D2C ecommerce. With Robots supplies manufacturers with direct entry to its expertise engineering capabilities not solely as a construct specialist but additionally a supply of expertise for crew augmentation
– Tackles business problems with the low high quality of inventive in programmatic promoting, model consistency throughout digital ecosystems, the price of delivering personalised content material
– Bolsters AFG’s vital funding in proprietary expertise as evidenced with the construct of the distinctive Untold Fable platform with range and inclusion at its core
LONDON and AMSTERDAM and NEW YORK, Sept. 13, 2021 /PRNewswire/ — AnalogFolk Group (AFG), the progressive international advertising and expertise group, creating a wiser future for individuals, manufacturers and society has at this time introduced the launch of automation and expertise engineering firm With Robots.
With Robots is created in response to a requirement available in the market to assist manufacturers ship their expertise engineering, internet improvement and promoting manufacturing initiatives, together with automated content material adaptation and localisation, extra effectively, extra successfully and with extra influence.
Man Wieynk, CEO of AFG says that: “AnalogFolk have been constructing expertise options for main manufacturers for over a decade however during the last 12 months what was clear is that this similar expertise is able to taking part in its’ half in fixing wider business points resembling 66% of customers pondering manufacturers are operating promoting that’s too repetitive and 90% of programmatic campaigns are missing focused inventive. Via automation and machine studying platforms we have now demonstrated that we are able to meet shopper wants while delivering vital price financial savings for manufacturers.”
With Robots distinctive versatile mannequin means manufacturers and companies can profit from a selection of two end-to-end options; ‘Construct with Robots’ or/and ‘Automate with Robots’. Offering on-demand augmented groups who will be commissioned to ship initiatives as a managed service or employed as in-house model or company sources.
‘Construct with Robots’ engineering capabilities vary from normal internet manufacturing to open supply and enterprise scale platforms. This resolution is concentrated on delivering specialist technical excellence and high quality alongside price and velocity advantages.
‘Automate with Robots’ is AFG’s proprietary expertise that replaces conventional manufacturing methods with machine-driven automation; taking digital inventive content material and producing multi-artwork, multi-message and multi-market variants; enabling manufacturers to ship premium, related and hyper personalised messaging cheaply.
Led by Miguel Alvarez, AFG’s Chief Expertise Officer and CEO of With Robots, the With Robots crew includes 20 technical specialists dispersed throughout Europe, APAC, North and South America.
Miguel Alvarez, Chief Expertise Officer of AFG and CEO of With Robots says that “It is fantastic to see our crew not solely constructing expertise options for main manufacturers, but additionally making use of their engineering prowess to deal with points impacting the digital advertising panorama. We’re really increasing the definition of creativity as we assist our shoppers by way of the demise of cookies and much more emphasis being positioned on the inventive use of expertise to fulfill buyer wants and types’ enterprise goals.”
AFG helps manufacturers outline modern methods, ship breakthrough concepts and leverage new applied sciences that rework their enterprise for the higher. It is ready to do that by way of its infrastructure which supplies ‘plug & play’ entry to further companies and capabilities.
As a part of AFG, With Robots turns into a associate model to full-service digital inventive company AnalogFolk and content material manufacturing firm Untold Fable, the latter of which the group invested in at first of this yr.
As a part of AFG’s funding in Untold Fable, the group has developed the expertise for its distinctive platform which is designed to provide manufacturers and companies extra details about expertise earlier than they fee in an effort to make range within the promoting business the norm, not the exception, cut back business biases and provides all expertise extra equal alternatives.
Different expertise merchandise AFG has invested within the improvement of during the last two years embrace:
BigUp.AI, a multi award-winning digital language device designed to provide girls the boldness to get forward of their profession by serving to them specific their strengths with confidence. Powered by Pure Language Processing and Machine Studying expertise, BigUp.AI identifies strengths and suggests different “Massive Ups” to precise them in a extra impactful, assertive manner.
A primary-of-its-kind AI product known as Dieter that automates a model’s design evaluate course of, saving it hundreds of thousands yearly. It is capable of present suggestions throughout a model globally and contains company design language on desktop and cell, which means design work is reviewed in seconds relatively than days. It is now a longtime a part of a number of the largest manufacturers on the planet’s digital structure and has a devoted crew integrating it with their interfaces and methods of working.
Zodiac Engine permits manufacturers to make use of linked packaging to create one-to-one ongoing relationships with customers. It turns easy behaviours into a method to increase their product and model experiences, with out having to create new infrastructure, channels and steps every time. It makes use of AI picture recognition, which will be accessed by way of shopper platforms like WhatsApp, to determine present paintings and serve the patron related utility, experiences and promotions.
Notes to editor
With Robots is a worldwide expertise and automation service. An end-to-end managed resolution serving to manufacturers ship their expertise engineering, internet improvement and promoting manufacturing initiatives extra effectively, extra successfully and with extra influence.
With Robots is part of AFG, the progressive international advertising and expertise group creating a wiser future for individuals, manufacturers and society. The group contains full-service digital inventive company AnalogFolk and content material manufacturing firm Untold Fable. It has places of work in London, Amsterdam, New York, Hong Kong, Shanghai and Sydney partnering with manufacturers together with Bayer, Beats by Dre, Foot Locker, L’Oreal, Nike, Netflix, Unilever.
www.withrobots.com / LinkedIn @WithRobots
For extra info please contact:
Natalie Melder-Smith, World Communications & PR Director, AFG / [email protected] / Phone +44 7818 457 635
SOURCE AnalogFolk Group