S4 Capital–the tech-led, new age/new period digital promoting and advertising and marketing companies firm, established by Sir Martin Sorrell in Might 2018–announced a merger between way of life advertising and marketing firm Cashmere and S4’s content material arm, Media.Monks. The approaching collectively considerably expands the capabilities of S4’s content material apply within the U.S. and international cultural technique.
Cashmere is a tradition and inventive advertising and marketing company, based in Los Angeles by Ted Chung and Seung Chung in 2003. With over 150 workforce members, Cashmere makes a speciality of creating genuine, culturally related content material and campaigns for shoppers like Google, Instagram, Fb, BMW, WarnerMedia, adidas, Netflix, Disney, Amazon and Apple. In August, Cashmere was appointed as the primary ever “Tradition Company of Document” by Taco Bell.
Cashmere has obtained a number of awards together with the 2019 Cannes Lions Artistic Award and quite a few Clio and Webby Awards. Its management workforce has been acknowledged by extremely regarded organizations dedicated to advocating for excellence and variety within the artistic and know-how industries, together with AdColor and Goldhouse’s A100.
Sorrell, S4 Capital’s government chairman, mentioned, “We’re delighted to welcome Ted, Seung, Ryan and their colleagues to Media.Monks. Their means to translate up to date tradition into compelling content material and attain numerous audiences is a uncommon expertise and one thing we wish to combine on the coronary heart of our content material apply. It’s significantly related, given the adjustments we see going down round range and objective, not solely in america, however past.”
Ted Chung, Cashmere chairman and co-founder, mentioned, “From the primary interactions with everybody at Media.Monks, we have been impressed with their responsiveness, ambition, and disruptive strategy which aligns with our philosophy of evolving the established order.”
“We’re thrilled to deliver our mix of creativity and cultural perception to the workforce at Media.Monks,” echoes
Cashmere president and chief artistic officer Ryan Ford mentioned, “Our distinctive means to positively influence tradition and extra importantly, ardour to push the tradition ahead, merges seamlessly with Media.Monks’ super observe file of manufacturing progressive high-quality work. Collectively, we’ll proceed to supply undeniably dope campaigns on behalf of our shoppers and colleagues… with much more international influence.”
Wesley ter Haar, Media.Monks co-founder and S4 Capital government director, mentioned, “Cashmere’s artistic chops and their means to faucet into up to date tradition for his or her shoppers are qualities now we have lengthy admired, which is why it’s so thrilling to welcome them to the household.”