SEOUL, South Korea–(BUSINESS WIRE)–The Ministry of Tradition, Sports activities and Tourism of the Republic of Korea (MCST, Minister Hwang Hee) and Korean Basis for Worldwide Cultural Trade (KOFICE, President Jung Kil-hwa) are internet hosting the ‘2021 K-Culture Festival’ this coming November.
Celebrating its second 12 months, the ‘Ok-Tradition Competition’ is a signature, world Hallyu pageant introducing numerous features of Korean tradition, starting from Korean meals, magnificence, and vogue to Ok-pop at its core. The pageant offers a stage for Hallyu followers throughout the globe to expertise Korean tradition and work together with each other.
This 12 months’s ‘Ok-Tradition Competition’ not solely places a highlight on the followers but additionally takes a step additional to offer a way of belonging and accomplishment for them below a metaverse idea of ‘FANIVERSE,’ which is a coined time period combining ‘fan’ and ‘universe,’ and a slogan of ‘BIT: Vivid / Collectively.’ Furthermore, the pageant is designed to let the followers transition and alter their function from a follower of tradition to an precise chief of tradition.
On September 13, MCST and KOFICE appointed Kim Hyung-suk because the Chief Director for the pageant. Chief Director Kim has been chosen based mostly on his pop music composing abilities, credentials of discovering and producing top-class artists in Korea, and experiences of main common occasions up to now. As Chief Director, he’ll oversee the Ok-Tradition Competition, scheduled to be held in November, from the strategy planning stage to managing the occasion and directing the Marketing campaign Track Creation Contest.
This 12 months’s pageant might be held at KINTEX in Goyang for 2 days from November 13 to 14, with the next applications for Hallyu followers around the globe: Ok-pop live performance, and Korean tradition expertise and exhibition fan engagement applications. Particularly, on November 14, the second day of the occasion, the marketing campaign track produced by Chief Director Kim Hyung-suk and a Hallyu fan might be offered because the finale track amid performances targeted on Ok-pop by well-known native and international artists with world fandoms.
The primary fan engagement program for this 12 months is the ‘2021 Ok-Tradition Competition Marketing campaign Track Creation Contest’ as an effort to beat COVID-19. With the theme of the digital music contest aligning with the pageant’s slogan ‘BIT: Vivid / Collectively’, any world Hallyu fan can take part within the contest. With a complete of three winners, the primary, second, and third place winners will obtain prize cash of KRW 10 million, KRW 5 million, and KRW 1 million, respectively. Particularly, the no. 1 winner might be given the privilege to work with composer Kim Hyung-suk and launch the official music for the pageant in addition to file the track in collaboration with common Ok-pop singers.
To ensure that a good judging course of, KOFICE fashioned a judging panel comprised of specialists within the popular culture sector so composer Kim Hyung-suk and Lee Hyun-seung, lyricist Yang Jae-seon, producer Junjaman will consider based mostly on the next standards: suitability of theme; originality; steadiness and completeness; utilization and mass attraction.
Chief Director Kim Hyung-suk mentioned, “Korea’s popular culture is gaining extra consideration due to native and world followers so it’s not an overstatement to say that fandom is on the core of the Hallyu Wave. Aligning with the ‘FANIVERSE’ idea, we hope that the ‘2021 Korean Tradition Competition’ turns into a pageant the place each artists and followers can take pleasure in and shine collectively.”
To search out out extra about ‘2021 Ok-Tradition Competition’ and ‘2021 Ok-Tradition Competition Marketing campaign Track Creation Contest’, go to the occasion’s official web site at kculturefestival.kr.