Dutch expertise consultancy Factorr has launched MuseumON, a global platform that makes artwork, tradition, and science accessible to a wider viewers.
“At a time when many artwork, tradition, and science areas have been hit by the worldwide pandemic, there’s a want to supply value-added actions to make use of house actively and reconnect with prospects and guests. One progressive mannequin is the supply of non-ticketed points of interest or reveals to ship experiential providers to reconnect with prospects and guests,” defined Arnold van de Water, a associate at Factorr.
That is the place MuseumON is available in. MuseumON supplies areas with a full, turnkey service, aimed toward serving to areas design, ship, and handle immersive interactive installations. “The platform permits to ship thought-provoking cultural encounters appropriate for all ages, attracting households, younger guests, and adults”, stated Van de Water.
The progressive know-how can be utilized for short-term or everlasting exhibitions throughout a number of codecs and sizes, stated the Factorr associate, and throughout various kinds of areas.
Van de Water: “There may be an pressing want for the cultural sector to have interaction with new audiences. Solely a small proportion of individuals think about themselves frequent guests to museums. To make artwork, science, and tradition extra accessible to a wider demographic, MuseumON faucets into the necessity to present ‘wow’ experiences, fastidiously curating content material and fascinating folks with instructional subjects and creating Instagrammable moments to share.”
“Think about filling vacant areas with an eye catching pop-up exhibition about synthetic intelligence, or enhancing already used areas with an set up concerning the Dutch Masters [the term coined for the iconic Dutch painters of Rembrandt van Rijn, Johannes Vermeer, Pieter Bruegel, Hieronymus Bosch, and Vincent van Gogh].”
Leveraring Factorr’s expertise and track-record of working with establishments cross-sector, the idea will also be utilized to non-cultural hubs equivalent to public areas, airports, purchasing malls, and hospitals. “MuseumON can enrich locations of all types which are looking for added worth actions in an period the place many retail actions have moved on-line.”